Case Study Directions Maps

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Businesses are leveraging Google Maps to provide their customers and employees with exceptional location-relevant experiences. With Google Maps APIs, businesses have a toolkit at their fingertips to implement many different mapping solutions, such as routing users to their destination through the Directions API or visually recreating imagery with the Street View API. The 4 use cases outlined below demonstrate the power of Google Maps technology and the impact it can have on your user’s experience and your bottom line.

Disney World

Disney World created a custom Google Map to enhance their customer’s experience with an informative mapping solution. The application overlays custom Disney graphics on top of a Google Map to recreate a real-life illustration of the facilities; the application gives users the ability to zoom and scroll throughout the amusement parks. In addition to this functionality, the application draws information from Trip Advisor, such as ratings of various restaurants located around Disney. The mapping application’s realistic rendition of the facilities along with additional data sources provides customers with a unique mapping experience. 

Doctors on Demand

Doctors on Demand is a phone application that utilizes Google Maps to quickly accommodate patients with prescriptions at their nearest pharmacy. The application connects patients to physicians through a video chat. After the consultation, doctors can prescribe medication at a pharmacy closest to the patient—this capability is made possible through Google Maps technology using Google’s Geolocation API, Javascript API, and Geocoding API. Doctors on Demand delivers a convenient solution for patients to quickly contact doctors and receive their prescription at a nearby location.

Fleetminder

Fleetminder is a vehicle and asset-tracking solutions company that offers GPS tracking hardware for a variety of sectors including: transportation, construction, mining, and marine applications. Fleetminder installs sensors on vehicles to track the condition of car brakes, engines, etc. 

By using Google Maps APIs, Fleetminder built a web-based dashboard that visualizes vehicle location in real-time and generates easy-to-use reports monitoring vehicle conditions. This helps save customers money and quickly resolves emergencies when car issues arise. Fleetminder uses the Geocoding API to convert the coordinates of each GPS ping from a Fleetminder device into an accurate address. Layers are used to show real-time traffic, which allows Fleetminder customers to change their driver’s routes based on the most current conditions. The system also includes autocomplete functionality, which has reduced incorrect deliveries by 20%.

Utilizing Google Maps APIs has reduced employee overtime by 25% and it has led to a 50% decrease in insufficient driving. Ultimately, Fleetminder is more efficient and has reduced costs. 

Clear Channel

Clear Channel Outdoor is a leading agency that creates outdoor advertising placements for clients that are tailored to reach the biggest potential audience based on ad location. By using Google Maps Street View API, the ClearView software allows advertising experts to see sociodemographic data and traffic frequency visualized on a map to identify customer trends in different locations. This mapping solution allows advertising experts to find an outdoor ad placement location for their clients that meets their target audience. Clients also have access to Clearview to explore the demographics of their ad placement site. Google Maps serves as an integral component for Clear Channel to provide the best suited ad locations for their clients.

“ClearView, with the support of Google Maps API, visualizes the customer-orientated processes within Clear Channel and is the veritable heart of the CCO offer and marketing strategy,” Beat Röschlin, Chief Executive Officer.

With an endless amount of use cases, Google Maps has a mapping opportunity for any industry. Contact us to learn more about Google Maps.

Laurie Satran, internet specialist

“People can have a hard time navigating the store. There have been stories of people saying that they feel like we are are purposely keeping them in. We want to make their shopping experience as easy as possible.”

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Randy Dearborn, vice president of multimedia and guest technology

“The average visitor is here for 2.6 days. For us, and for our customers, time is of the essence. The more I can get [visitors] into a space or venue that they are looking for, instead of having them ask, ‘What do you wanna do?’ or ‘Where is that?’ is enormous ... If we can get these people to some place they want to go, the quicker the better.”

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Hugh Sinnock, director of customer experience

“Finding your way is always an issue. We named the buildings North, Central, and South. [Visitors] get off of an international flight and have no idea what ‘north’ or ‘south’ is…It’s confusing. The three different buildings are grouped together and we have signs on them trying to help people, but it’s still difficult. It’s a big complex.”

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